• Amy Williams

Finding my feet as a female founder in 2020

Updated: Nov 13, 2020




We are on a mission to connect and support women around the world. Supporting them in what they have a passion for as well as encouraging them to take the leap to do what they love across their chosen fields, be that for someone else or to build something they believe in for themselves.


To offer the truth on my journey and sacrifices, I wanted to share what it’s like being a woman in business today. 


Here’s my story and what I’ve learned so far.


An entrepreneurial nature


When I was a child I used to look up to my dad who was a successful self-made businessman. Remember the salesmen who would knock on your door and sell stuff? That was dad. My mum still has a picture of his first ‘warehouse’ which was their tiny garage where she used to hand stick labels on all of the products that he would go on to sell. 


With this nurtured drive, I always knew I would go on to work for myself and build something I was truly passionate about. Throughout my career and for as long as I can remember, people would always say you need to work for yourself! The problem was, it wasn’t easy taking the leap of faith and I wasn’t even sure what it was I wanted to do!


Hitting rock bottom


The truth is, I didn’t choose to start my own business. I was pushed into it through a series of events that happened in my life. I hit rock bottom in pretty much every way possible.  My personal life had crashed out, I was disillusioned with my chosen career, and due to my emotional state of mind, I had left my well paid sales job which meant my finances were a mess. To top it all off, I had recently lost my dad and wasn’t coping with life very well at all. 


Taking a leap of faith


I used to be really embarrassed about asking for help – I wrongly believed that I was too strong to reach out. It seemed relentless and after one too many knocks, I thought “Enough!” I am going to pull myself out of this and what’s more, I am going to take control of my own happiness, security and future. So from there, I leapt into the unknown and started my own company, raising investment (something I knew nothing about) and into the world of female founders. 


Here’s what I’ve learned...


  • There’s a distinct lack of funding and resources when you are starting out and there are also chancers out there trying to capitalise and make money off the backs of fledgling companies, so learning quickly is paramount.

  • Additionally, you need to find the right people who you feel comfortable enough with to ask those ‘stupid’ questions or get the needed support.

  • There’s a lack of networks, role models and mentors in this space that cater to multiple categories and demographics.

  • Unfortunately, despite the progress we have made, the space still remains noninclusive and outdated.

  • Women have multiple things to juggle which brings a lot of added pressure.

  • The fear of failure is massive. 

  • It’s really lonely and you have to build a support network you can rely on who’ve done it before or are doing it.

  • You need to have a strong resilience and tough exterior to deal with everything that comes your way

  • Don’t be fooled that because ‘everyone’ is giving it a go these days, it’s remotely easy!



Saying that, whilst launching Fem Foundry, here’s what I also found:


  • People want you to succeed.

  • Women really are pretty damn awesome and continue to thrive in the most challenging of circumstances.

  • Fear of failure is just your ego talking and you have no one to impress but yourself.

  • Building your business from scratch is both one of the most challenging and rewarding things you will ever do.

  • There’s a steep learning curve that far exceeds anything you can learn from working for someone else.  

  • It makes you humble and thankful for all the things you used to take for granted.

  • You get to meet some incredible people who want to truly support you and your journey.


Written by Amy Williams, Founder and CEO


At Fem Foundry, our mission is to create a globally inclusive, non-elitist, multi-demographic, social and educational female network that is truly accessible for everyone to connect, learn and express themselves freely. 


Fem Foundry is a space that is truly accessible for all to connect with diverse groups of like-minded women as well as role models and mentors offering curated educational content and resources to support women in business, wellness and social interaction. This is a place where women can express themselves freely.


Join the movement!

You can download the app here

Copyright © Fem Foundry  

  • Instagram
  • Twitter
  • Facebook
  • LinkedIn

Cookie Policy   Privacy Policy